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Shaping and Defining Organizational Culture

Building a Positive Corporate Culture

Business leaders and professionals have long recognized the impact of organizational culture on business success, performance and sustainability, which has led training and development professionals (T&D) to focus more on their proficiency at impacting the organization’s climate. An organization’s culture encompasses the beliefs, values and habits that determine day-to-day business practices. According to the 2015 roster of Fortune’s 100 Best Companies to Work For” a strong workplace culture was identified as one of the top reasons for an organization to make the list.

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Every employee within an organization contributes to shaping, building and defining organizational culture. However, T&D professionals take the lead to cultivate and hone culture by creating training opportunities and development practices for leaders and employees to positively contribute to the organization’s culture.

In new businesses, training professionals have the unique opportunity to build and develop a meaningful culture. In existing organizations, training professionals may need to update or renew the internal culture and assist in redefining company values for an organization.

Creating Company Values

Organizations must integrate culture into leadership and communication practices. Every employee should feel they play a role in the company’s vision and core values. From conducting surveys to brainstorming in group meetings, T&D professionals can help build a corporate culture by engaging staff members at all levels of the organization. This inclusion will encourage team members to work together toward achieving common organizational goals.  

T&D leadership professionals can leverage the company vision and values to create training resources that focus on business objectives, brand messaging and customer relations.

Creating an Environment Where Culture Thrives

A T&D professional can work with organizational leaders to gain insight into the workforce and the job-related needs of both managers and staff level employees. First steps may include acting on employee recommendations or organizing team-building exercises to strengthen relationships and build confidence in the office environment.

Two-thirds of workers are visual learners, which creates an opportunity for an organization to positively promote culture. A simple tactic such as prominently displaying the company’s visionary statement can help remind employees of their shared values and purpose in striving towards achieving a common goal. Effective leaders will revisit and revise the vision and values of the organization regularly to ensure continued alignment with business goals and employee engagement.

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Training and development professionals can greatly influence an organization’s culture. By collaborating with employees and executives, they can help create a work environment ideal for organizational success.

Want to know more about the training and development field and career opportunities?

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Download Lewis University’s free guide to learn how an online or on-campus Master of Arts in Organizational Leadership program can prepare you for a rewarding career in organizational leadership.