This course teaches students how to strategically plan and create their coaching practice from the point of view of the successful independent practitioner as well as how to start a coaching initiative within an organization. Topics include defining the right approach to attract coaching clients, making the correct choice about niches and specialties, using technology to manage and grow a coaching practice, how to expand into corporate coaching markets, client retention and referrals and how to leverage strategic coaching alliances.

Learning Objectives:

  1. Define the differences between an external and internal coaching practice.
  2. Explain the appropriate and ethical use of coaching within an organization.
  3. Apply appropriate business acumen to the marketing and start of a coaching practice.
  4. Apply leadership theory to executive coaching theory and practice.
  5. Recognize and apply different coaching methodologies within an internal or external coaching practice.
  6. Understand the importance and the process of strategic planning.

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