This course examines the nature of fundraising and development strategies for not-for-profit organizations. Students begin with reviewing organizational fundraising strategies and how such strategies align with organizational vision and strategic plan. Topics include strategies for annual appeals, events, websites and social media, grants, corporate support, proposal writing, major gifts and planned gifts. Students learn to assess an organization's readiness for fundraising, as well as develop a competency for the skills required for success in fundraising and development.
- Understand the elements of a fundraising plan for a not-for-profit organization.
- Examine current theories, practices and research in relation to institutional advancement, development and stewardship.
- Describe a fundraising professional's leadership role in an organization.
- Analyze various methodologies for approaching donors (events, appeals, planned giving, grant writing).
- Discuss and evaluate the effectiveness of web based, social networking and print media communication for fundraising and connecting with potential donors.
- Discuss techniques for working effectively with other staff and volunteers to implement fundraising strategies.
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